Hi my name is Zarrar Chishti, a database software and gamification consultant with over 20 years experience in Technology. I have helped develop over 500 projects for companies around the world. I am mostly sought after to advise on the development of software and viral games for major corporations and governmental agencies around the world.
After graduating from Glasgow University in 1996 with a prestigious joint honors degree in Software Engineering, I was contracted as a software developer in both London and L.A. for 5 years.
Today, day to day I run Tentacle Solutions which has offices based in Scotland and India. They develop bespoke database and gamification solutions for medium to large companies around the world. Tentacle has worked with prestigious companies such as Turner Media, British Airways and Channel 4 among the many clients that keep coming back when a new product or service is being launched.
Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.
Games are fun! That’s why gamification is so successful—customers will jump at the chance to play and win your custom-developed marketing game. You’ll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates.
From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.
Break into the most lucrative platform in the world by adding HTML5 game development to your current skillset. Zarrar Chishti has trained developers from a wide range of programming disciplines to cross over into HTML5 game development. Whatever your vocation, whether it be an Application Databases Systems developer or a Professional Web developer, with this book you will learn to evolve your current coding skills to become eligible for the biggest gaming platform in the world.